Websites are capable of increasing your profits. So why is it that some business owners still see web design as an expense, instead of an investment?
Yes, a new web design costs money to create, whether you’re in Auckland or London. And yes, a website costs money to run, but the results far outweigh the costs. Consider the benefits you receive from investing in an effective web design:
- Increased enquiries,
- Increased sales,
- Reaching a wider, international audience,
- Increased awareness of your brand,
- Increased awareness of your products/services,
- Portraying your brand in a positive light,
- Educating people about your organisation,
- Improved customer service.
That’s a decent list of financial gains. Even if you ticked a handful from that list. Even if you chose 1: increased enquiries. What are increased sales enquires worth to the success of your business?
It’s clear that a website is an investment, but perhaps this is not the case for you. Forget the logic, and the masses. Ask yourself, how would you classify your website? Be honest. Is your website an investment, or an expense?
If you’re leaning towards the expense answer, you’re probably right and it’s time to rethink your approach. The good news, is that you’ve got potential to improve.
If you’re serious about growing your business, it’s time to get your hands on some data, and to make some changes. No if’s or buts, your website needs to be returning results for your investment. Always.