Insights.

Google announced this week that it will deprecate Universal Analytics on July 1, 2023. That’s the version of Google Analytics set up between 2005 and now, probably the version that you’re using on your website.

It’s been replaced with a new version of Google Analytics – GA4. You’ll need to manually migrate to GA4, including all of your tags and reporting settings.

If you’re a Phancybox client, we’ve got you covered. Judy will be in touch to make the necessary arrangements.

For everyone else, here’s everything you need to know about the migration from Universal Analytics to GA4.

Do I have Google Analytics on my website?

First up, lets confirm that this topic is even relevant to you. It’s easy to check if you have Google Analytics on your website (Universal or GA4):

  1. Go to BuiltWith
  2. Enter your website address > click Lookup
  3. Under the first tab, Technology Profile, look for the Analytics and Tracking title, and see if you have Google Analytics in the list.
  4. If you don’t, no changes are needed as you have nothing to migrate (although I’d suggest asking your web design company to set up a new GA4 account to start tracking data).

Do I have Universal Analytics or GA4?

Stay on the BuiltWith website. After entering your website address and clicking Lookup, scroll until you see Google Analytics, under the Technology Profile tab. You’ll either have Google Universal Analytics, Google Analytics 4  or both.

If you have Google Analytics 4, my job here is done. You’re good to go and no changes are needed. If you have Universal Analytics, keep reading to find out how to upgrade.

How do I upgrade from Universal Analytics to GA4?

There are two parts to the process:

  1. Creating the GA4 property
  2. Adding it to your website.

Both can be simple, achieved in a few minutes, or highly complicated with multiple moving parts. It all depends on your set up, which is why I’d suggest you ask your web design company to assist.

Am I going to lose my Google Analytics historical data?

No, this change means that Universal Analytics is going to stop tracking new data from July 2023. It will retain all historical data. Tracking new data will require a new GA4 property. So as long as you want to retain your historical data, you will have two Google Analytics properties in your account.

How do I access my Google Analytics account?

This is the fun part… she says oozing with sarcasm. Only authorised email addresses can access your GA data (Universal or GA4). And there’s no way to tell what those email addresses are. My suggestions:

  1. Start with your web design company – ask them for access. They will be able to share access with you, if they have access themselves. If not, it’s time to start digging.
  2. Try logging into Google Analytics using every Google associated email address you have, until you see the account you’re after.
  3. If you bought the business from someone else, reach out to them (or their web design company if you’ve since changed providers) for access. You can ask them to add you as an Administrator with full access, so that they don’t have to share their private login details with you.

I’m completely lost. What is Google Analytics and why should I care?

Google Analytics is a free service that captures and organises website or app data, to help you analyse details about your website, customers and digital marketing efforts.

The insights you can gain from Google analytics are extremely powerful. You can use GA data to drive change,  promoting areas of strength, and building up areas of weakness.

Google Analytics is easy to setup. But, data capturing only starts on the day it is installed. You can’t track historical actions, so get to it!

Need a hand with your Google Analytics?

Contact Judy for assistance with your Google Analytics set up, migration or with any web related queries. It’s all easy when you know how, and we’ve been practising for over a decade 😉


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