Dayboro Village Vets
Project Success: A fast website delivery for a developing business, and a community in need.
Supporting the Dayboro community, quickly.
After significant changes in the area, the Dayboro community recently found themselves without access to veterinary services.
So – at a pace that I’m still in awe over – Dr Holly Goldring, Dr Ashley Young and Rosie Overfield banded together to form Dayboro Village Vets, solving the problem at hand.
Through the combined experience, compassion and motivated personalities within the team, they had a plan put together in no time at all. All we had to do was deliver an interim solution, at the same pace.
With the website officially launched, Dayboro Village Vets will be opening their doors on the 15th of August 2022.
They are actively accepting new clients and recruitment submissions to grow their veterinary team, with positive traction in place only hours after launching their website.
A phased website development approach.
Given the tight deadline of have a functioning practice in place to serve the community, we opted for a phased website launch to match.
This strategy enabled us to deliver a trimmed down version of the project, in a short space of time, meeting our two main goals.
The site has been launched as a one page website, with expansions to be introduced when the team is ready.
While a one-page website leaves opportunity on the table from an SEO perspective, this is the ideal interim solution Dayboro Village Vets and their clients.
Using technology to enhance brand perception.
Unlike other veterinary clinics, Dayboro Village Vets’ have a pet-owners-first approach. We wanted this to be evident on the website – a representation of their brand.
One of the ways we’ve kept their customers front of mind, was by making engagement with the website streamlined and intuitive.
We achieved this through the use of conditional logic on their website form. This strategy allowed us to reduce their three forms to one, and to include fields that automatically adapt to the users input.
Besides offering an improved user experience, inline with their brand values, conditional logic has a few other benefits too:
- Saves time for the reader, only completing fields they need to.
- Encourages submissions by presenting a compact version at first glance.
- Retains a clean look and feel.
- Ensures data accuracy by implementing rules for each field.
- Reduces admin around ongoing form management.
Remember, the best time for new beginnings is now!
Changing service providers and/or systems might seem daunting, but usually it’s the lack of change that holds us back. Are you getting the exceptional results that your business deserves?
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