eCommerce Web Design for Revology
Revology are an innovative design studio, creating elegant objects from renewable and sustainably sourced materials. While their first design was an award winning luxurious-to-touch chair, design #2 is just as beautiful, but made for the outdoors (here’s a sneak peak).
You only need to spend a few minutes with the Revology team to want to know more, or to somehow be a part of their journey. You can’t help but get drawn into their vision – their passion and energy is such an inspiration, clearly visible in everything that they do.
Custom eCommerce web design
Revology are sharing their creations around the world. They needed an eCommerce web design to allow them to reach and sell to, an international market. We helped them identify the ideal CMS for the goals, and to migrate their existing website data without impacting their customers.
The eCommerce site was created from the ground up. The advantages of a custom web design, particularly with the WordPress CMS include the ability to align perfectly with the brand assets; increased flexibility in terms of shop rules, web design and actual functionality; a reduction in WordPress extensions needed, which in turn reduces security risks; a faster performing site, as unnecessary theme code is not present throughout the site and the ability to introduce complex or restrictive website development without being hindered by third party providers.
Improving customers web experiences
While there are many reasons to redesign a website, Revology were mainly focused on improving their customers experience. Streamlining their internal processes was next on the list – both of which were achieved with the relaunch:
- Telling Revology’s story, making it as easy as possible for customers to connect with the brand and products, largely achieved through the use of video (you really do have to see and touch the Revology chair)
- Creating a clear user journey so that all interactions with the brand were positive ones
- Simplifying the purchasing process regardless of language, location and requirements
- Introducing flexibility in the back-end to allow Revology to easily introduce new products, categories or processes as their business grows or changes direction.
User defined multilingual content
The web design for Revology required manually written French and English content to be included. Ensuring their customers experience a seamless interaction with the brand, regardless of their location, was essential. While Google offer language extensions, the translation of the French language is still best created by a human being.
Location specific taxes, delivery & promos
The WordPress web design for Revology accounts for individual location specific properties, like taxes. Revology customers in Europe for example can pay for their products in Euro’s, with the associated VAT. Taking this a step further, shipping details are not forced to the same location. This allows someone in New Zealand to pay GST but have a product sent to an address in Australia. Delivery charges are also unique to a location, and are set to alter alongside the quantity of products requested.
Smart multi-currency functionality
Keeping inline with Revology’s business requirements, automated currency converters were not suitable. Instead, the web design was setup to allow for manually entered amounts, per currency, per product. These custom currencies then integrated with the respective location taxes and delivery rules seamlessly.
Deposits with eCommerce orders
While Revology’s products are being created, customers are able to place their orders, and pay a deposit online. The web development for the deposit functionality works alongside the location specific taxes, delivery charges and multi-currency rules.
Online shop database migration
Revology already had a number of sales in their previous eCommerce website. One of our final steps for this project, was migrating their customer base with associated transactions, to the new site. The migration retained contact details, order history and internal notes/processes, making the change over a positive one for existing customers.