Route 66

Auckland Web company Phancybox Designed Route 66 WordPress website Levis jeans 1

Auckland Web Design for Route 66


Iconic Auckland jeans store, Route 66, has been keeping Newmarket dressed in the latest trends and brands, since 1988. The passion introduced by Kevyn Male remains in tact today, enhanced by Todd and his teams character and love of the fashion industry.

The Challenge

Route 66 has a knack for consistently delivering fashionable trends in Auckland, but their online presence wasn’t portraying this fact, or their true involvement in the market. We came on board, working closely with the Auckland team, to introduce a web design and user journey that illustrates the full range of quality brands available.

Consideration for a full ecommerce site also needed to be included for from the start, to be introduced as a second phase – careful planning for the online shop was accounted for throughout the UX design planning, SEO research and web design. We’re confident that this release will contribute even more to an already successful Auckland store.




Web Design, SEO, Web Hosting




Auckland, New Zealand