Phancybox 10 SEO mistakes to avoid during your website redesign

10 SEO mistakes to avoid during your website redesign

As HubSpot’s Ian Stanley quite rightly stated “Mistakes are a part of life. But they don’t need to be a part of your website redesign experience.

There’re a number of areas regularly overlooked, that require your undivided attention during the redesign. These processes shouldn’t be rushed, but with the right team backing your project , they’re far easier to achieve, measure and maintain than you may think.

Erik Devaney’s put together an informative document, available for download, digging into each of these 10 mistakes:

  1. Not thinking about SEO from the start
  2. Not doing an audit of your existing site
  3. Failing to identify (and include) commonly searched keywords
  4. Not setting up 301 redirects
  5. Failing to consider your URL structure
  6. Leaving shady backlinks in place
  7. Not using responsive design
  8. Forgetting to unblock search engines from crawling your site
  9. Forgetting to add analytics tracking to your site
  10. Failing to think like a human!

If you’re already involved in your website redesign project, spend a few minutes checking that you have these covered. For any upcoming redesigns, whether you’re based in Wanaka, in New Zealand or in another country entirely, we’d love to get on board and answer any questions you may have. We want to ensure that you have the best information at hand, to allow you to make the best decisions moving forward.

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