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The fastest way to get your online shop up & running
Now is clearly the time to have an online shop to sell your products, and/or service. But web design companies can take from 4 to 12 weeks to create an eCommerce website. For most New Zealand business owners, particularly in the current climate, this is not ideal. So...
Boosting cash flow during COVID-19 restrictions
Our favourite marketing guru, Jim Connolly, has shared some ideas around how businesses can diversify, and improve cash flow, during Covid-19. We’ve added a few extras, and wanted to make sure that as many people in New Zealand had access to this information....
COVID-19: How we are continuing to support our clients
While Covid-19 is altering our lives on a daily basis, we hope that you're finding the time to look after yourself, and those around you. In these confronting times, it's more important than ever to remain resiliant. To work together, one community at a time, towards...
6 Reasons to choose Gmail for Business (Google G Suite)
There are a number of email programs available for businesses to choose from, but we highly recommend Gmail for Business (or G Suite). Webmail is a common option that is usually free and provided with your domain purchase. Alternatively, there are also premium email...
Stop! The WordPress 5 update can break your website.
WordPress has released their latest CMS version, WordPress 5. They have updated their text editor, built to conflict.. excuse me, I mean "replace" existing page editors and builders. Meet Gutenburg. What's all the Gutenburg fuss about? Why should you care? WordPress...
You don’t know what you don’t know about SEO
After helping another web agency this week, I realised that there is still a serious misconception about SEO. I wanted to share this story with you, so that you can make better decisions, save time, money and the reputation you've worked so hard to obtain. Let me...
Nobody likes waiting. You have 3 seconds. Use it or lose it.
Surfers will wait hours for the tide to change, to catch that perfect wave. It's so worth it... But did you know that you've got less than 3 seconds, before potential clients get tired of waiting for your website to load? 1. 2. 3. And they're gone. Surfers can't...
Is SEO reducing your visibility online?
Everybody wants to be on page 1 of Google for their search terms. But, did you know that the actions people take to increase their visibility online, often leads to the complete opposite result? Small business owners often dabble with search engine optimisation, with...
You don’t know what you don’t know, about website imagery
Yesterday a client asked if we could add another banner image to their websites homepage. My answer was "Yes, we can, but no we shouldn't." New content is golden, except for when it isn't.. You might be thinking "But Judy you always encourage us to add fresh content...
Web design clutter: When familiarity leads to a loss of perspective
There are 2 web design categories to choose from. No, scratch that. There's only one that you should consciously choose. But there's a second design category that many business owners unknowingly slip into. And it's detrimental to your efforts. Introducing web design...
Considering online advertising? This needs your attention first
You need to do something far more valuable before paying for online advertising. What I am about to share with you, will improve your online advertising results and reduce your costs. And that's just the beginning. As a spin-off, your website will be able to perform...
We need to talk about your “old-school” website
You'd be right to think that looks aren't everything. But wrong, if you thought the only problem with an old-school website, were it's looks.. it's far worse, and it's unacceptable, because it's eating into your profits. The world is changing, quickly. New leading...
Stop managing your own website. Seriously. Stop it!
A lot of business owners think they can reduce expenses by managing their own website. However, this is one of the most toxic things they can do. Managing your own website changes, will water down your efforts and cost your business, in more ways than one. Every time...
Are you ready to go viral?
Imagine having your content shared by the most influential person in your industry. Imagine the millions of people reading your post, sharing your image or retweeting it. The effects of going viral would snowball with reshares and reposts. Before you knew it, you...
The easy answer to a brilliant SEO question
I've just been asked a brilliant SEO question. It's brilliant because although the answer is easy to come by, it’s hugely beneficial. I wanted to share this insight, because it can help you, and other business owners of all shapes and sizes. Mark wanted to know what...
Is your website an expense or an investment?
Websites are capable of increasing your profits. So why is it that some business owners still see web design as an expense, instead of an investment? Yes, a new web design costs money to create, whether you're in Auckland or London. And yes, a website costs money to...
It’s time to redesign your website if…
Being able to identify when it's time to redesign your website is quite simple. It's also really important. You see the timing needs to be perfect. Get it right and you'll maintain the momentum you need, to keep your business growing. What's the average lifespan of a...
How to avoid Gmail Armageddon in your office
How much space do your employees have left in their Gmail accounts? Every day, billions of emails are being sent. At the same time, enormous files are being uploaded to cloud storage at an all mighty pace. Whether you have a file size policy in place or not, it's only...