There are billions of websites online right now and an estimated 342 new websites created every minute. Because of this rapid growth, web design trends are constantly evolving. Whether you use Magneto, WordPress, or anything in between, staying one step ahead of the curve in design and functionality will help your website, and therefore your brand, stand out from its competitors.
Let’s have a look at five web design features that are trending right now in New Zealand and around the world.
For years, the New Zealand web design industry has closely followed the rule of symmetry. Web designers insisted on creating perfect balance and harmony by centring content and images, and keeping the left and right sides equally weighted.
Now, digital agencies are thinking outside the box with asymmetrical designs that guide the visitor’s eyes around the screen. When taken to the extreme, this lateral viewing process creates an element playfulness, while allowing web designers to construct a non-linear narrative. Featured more subtly, asymmetrical designs look confident and quirky, without compromising the site’s readability or functionality.
Animations in web design are everywhere. If you are planning a website redesign, smooth animation is something you could consider. Web designers around the globe recognise this opportunity to create something truly original, to build websites with depth, richness, and personality.
The smooth evolution of a website as the visitor scrolls is one of the most popular ways digital agencies are using animation in their designs. Content appears and disappears, moves, transforms, comes to life. Each transition adds a layer of information, building on what came before. In such a way, the website reveals itself to the user as the user interacts with the changing copy, images, and graphics.
Check out www.stylenovels.com as a fantastic example of animation in web design.
Sometimes it’s not what you say, but how you say it.
In the past, web design has been dominated by minimal neo-grotesque typefaces (such as the ever-popular font, Helvetica). Recently, more decorative, distinct styles are becoming popular. Serif fonts are no longer reserved for heading text and it’s common among contemporary web design to see san-serif and serif fonts used side by side to create bold contrast.
How you decide to interpret this trend will depend on your business or personal identity. Brand consistency is a must-have when it comes to the design of typography on your website.
For some time now, there has been a debate regarding the relevancy of web design in an online world dominated by ready-to-use WordPress themes. But that hasn’t stopped innovative designers looking for unique ways to present copy and images to website users.
Experimenting with unconventional layouts has become quite popular – especially with brands known for their creative, state-of-the-art design work. Grids, overlapping text and imagery, large graphic elements, and other unusual features are used to grab the attention of visitors, communicate confidence, and stand out from competitors. Although these techniques may be considered jarring, when used correctly, they make for a truly modern online experience.
Gone are the days where stark white websites dominated. Now, web designers are favouring colour, specifically deep dark colours. Shades of purples, greys, blacks, deep blues, and forest greens are used to create a range of atmospheres, from luxurious or gloomy to sleek and professional.
Whether or not this design trend will stick is yet to be seen. When it comes to colour, businesses are encouraged to favour brand consistency over what’s popular and what’s not.
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