Being able to identify when it’s time to redesign your website is quite simple. It’s also really important. You see the timing needs to be perfect. Get it right and you’ll maintain the momentum you need, to keep your business growing.
What’s the average lifespan of a website? Highlighting this only serves as a generalisation. If you’re as proud of your business as I am, taking an average guess just won’t cut it. Instead, we need to focus on your business, not the masses.
I’ve highlighted 8 points below. Read through them, and be honest with yourself. Your answers will empower you to make the best decisions.
1. Your website doesn’t work properly (or look good) on a mobile
No questions asked, your website must be mobile friendly. Your clients use smartphones and expect your website to be compatible.
2. Running costs are high and results are low
Your website should be delivering measurable, valuable results. As with any marketing efforts, they’re only worth the investment if they’re contributing towards your goals.
3. Your business (goals/services/structure) have changed substantially
Your website should be an extension of your current goals. Websites are proactively appealing to new customers, so it’s important that you’re sending the right message, to the right people.
4. Your website looks dated, and not as professional as your competitors
An effective web design creates a positive perception. An outdated one, leaves a lot of room for negative assumption. Make sure you’re sitting on the right side of the fence.
5. Your web company no longer supports your CMS
If this is true, it is time to redesign your website now. Avoid finding yourself in the same position next year by choosing a globally recognised and supported CMS.
6. You are restricted when it comes to applying changes
Website templates have restrictions to ensure uniformity. But, when it comes to changing content, you should have full reign. After all, regular updates are in the best interest of your business.
7. Your website is slow and frustrating to use
One of the reasons for a sluggish website, is the integrity of the database (especially with ecommerce websites). Over time, redundant data builds up and speed takes a hit. Today’s solutions are faster and more efficient.
8. Your company isn’t visible in Google
Older systems don’t handle SEO requirements well. Unless they’re being constantly updated, how could they keep up with Google’s changes? Your web company may be restricted as a result.
If you find yourself nodding your head (or wincing) as you read, then now is the right time to redesign your website. Set aside sufficient budget for a web design project in 2018. And bare in mind the ongoing charges too. Website are dynamic. Just like your business, they require ongoing development to ensure consistent results.
Time it right, and do what’s best for your business.
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